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When Books Become Collectibles: Korea’s ‘Text Hip’ Trend Reaches Convenience Stores

Recent Blog Posts - Fri, 2026-09-18 20:59

In South Korea, books are increasingly being treated as more than things to read. Book covers, quotations, publishers, bookmarks and other literary objects have become part of a lifestyle trend known as “text hip,” and one of its most unexpected expressions recently appeared in convenience stores: bread.

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